From ICP to booked call: Get the full stack running
- Figure out where your buyers actually are, then build the engine to pull them: databases, directories, or scrappy workarounds
- Handle the unsexy stuff that makes or breaks campaigns: domain setup, inbox warmup, deliverability, so your emails actually get read
- 4 emails: "here's why you," "here's what we did," "here's another way to think about it," "I'll leave you alone"
- Arm you with content that closes: case studies when they want proof, videos when they need explanation, one-pagers when they say "send me more info"
Most founders either mass-blast and hope, or outsource to SDRs who pitch without understanding. I do neither. One person who builds the system, writes copy that sounds human, and handles every reply.
What you're probably comparing this to
- Agencies hand you off to a junior after the sales call, run the same "playbook" they run for everyone, and bury you in reports that don't tie to pipeline
- DIY means burning your domain before you realize it, learning deliverability the hard way, and quitting after 2 weeks because "cold email doesn't work"
- Offshore SDRs run 10 accounts at once, personalize with "I saw you went to [University]," and couldn't answer a real buyer objection if they tried
- One person who learns your product, writes the sequences, reads every reply, and actually gives a shit whether it works
Results snapshot
My Cold Email Tech Stack
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Pricing
- 20 hours weekly dedicated time
- Work hours set by your team
- Embedded pipeline development
- Real-time collaboration & execution
- Results visible within 30 days
Common Questions
How many emails can you send per month?
Depends on your ICP size and infrastructure maturity. Typically 5,000-15,000 emails/month across multiple warmed domains. I don't blast 50k emails day one and torch your sender reputation. We scale methodically.
What reply rates should I expect?
1.5% is my floor, 4%+ when your value prop is sharp. Most agencies promise 10% and deliver 0.3%. I'd rather underpromise and let the numbers speak.
Who writes the email copy?
I do. Every word. I'll study your product, read your sales calls, and write sequences that sound like a human who actually understands what you sell. No templates, no "I noticed you went to [University]" garbage.
How long until I see results?
First replies within 2-3 weeks if infrastructure is ready. Consistent pipeline in 60-90 days.
What happens when someone replies?
I handle every reply personally. Positive interest gets qualified and handed to you warm. Objections get addressed. "Not interested" gets a graceful exit. You only talk to people ready to talk.
Do you handle domain and inbox setup?
Yes. Secondary domains, DNS records (SPF, DKIM, DMARC), inbox warmup, deliverability monitoring. The unsexy stuff that makes or breaks campaigns. You don't touch any of it.
What if my emails land in spam?
That's why I don't skip the infrastructure phase. Proper warmup, clean lists, verified emails, and human-sounding copy. If deliverability drops, I catch it in monitoring before it becomes a problem.